Turn ambition into a sponsor-ready project.
Door Money helps organizers explain what they are making, who it reaches, what sponsorship makes possible, and what a sponsor will receive.
Meaningful work, made sponsor-ready
A cultural project with an audience can be sponsored. A gear company can sponsor the musicians already using its products. A clinic can put its name behind a local team's season. A camera shop can take a credit on a documentary. A cafe can appear in a theater program.
Door Money helps the organizer turn the idea into a project a sponsor can read: what the funding makes possible, who the work reaches, what the sponsor receives, and how delivery will be documented.
From an ambition to a record
- 01AmbitionSomething an organizer wants to make happen: a record, a season, a production, a series.
- 02ProjectThe ambition written down so a stranger can read it: what the funding enables, and who the work reaches.
- 03Sponsorship promiseWhat appears, where, and what the sponsor can count on receiving, at the organizer's own price.
- 04DeliveryThe organizer delivers the placement and documents that it happened.
- 05RecordThe sponsor keeps what was bought, what was delivered and the evidence supplied.
Projects raising now
Funding for the work, visibility for the sponsor
Sponsors receive specified visibility in the places the work already reaches. Organizers set their own prices and offer only the placements they can deliver.
The work, and why it matters. Door Money helps shape it into a project a sponsor can read.
Travel, equipment, a production, a season. Every project describes its audience.
What appears, where, and at the organizer's own price. No sponsor's materials appear without the organizer's approval.
Every project describes who it reaches.
What the money makes possible, and exactly what the sponsor receives.
What was bought, what the organizer delivered, and the evidence supplied.
The categories Door Money starts with
The starting categories are music, sports teams, film, theater, restaurants and hospitality, and digital workers, with Other for a project that fits none of them. The set is growing: Door Money is designed to expand as new categories can make a clear, deliverable sponsorship promise.
Music
Tours, residencies, recordings, and named music efforts.
Possible placements include programs, equipment, venues, websites, and posts.
Sports teams
Seasons, tournaments, travel, and equipment.
Possible placements include approved uniforms, venue signage, team materials, and digital channels.
Film
Productions, completion, and screenings.
Possible placements include agreed credits, screening materials, promotional channels, and product placement.
Theater
Productions, performance seasons, and touring work.
Possible placements include programs, foyer signage, websites, and agreed promotion.
Restaurants & hospitality
Dinner series, chef residencies, guest experiences, and community meal programs.
Possible placements include restaurant spaces, sponsored guest experiences, dinner series, chef residencies, and community meal programs.
Digital workers
Independent digital projects, production, research, and the tools needed to do the work.
Possible placements include a monthly email signature, a virtual meeting background on eligible calls, and a credit on a project page the worker controls.
Other
A project that can name a clear audience, a real funding purpose, and a specific sponsor promise.
Possible placements include any the organizer can describe exactly and has the authority to deliver.
A start, not a limit
A project is sponsor-ready, and a new category fits, when the organizer can state four things:
- What the funding enables.
- Who the relevant audience is.
- What the sponsor receives.
- How the promised delivery will be documented.
What is open today
Music fundraisers are open to sponsors today. Depending on the category, organizers can publish fundraisers or prepare private drafts; sponsorship payments open when delivery terms are ready.
The organizer has the final say
Organizers choose what goes into a fundraiser, set the prices and approve every sponsor's materials.
- 01The organizer decides what to offer, and at what price.
- 02A sponsor sees what a sponsorship includes before paying.
- 03No sponsor's materials appear without the organizer's approval.
- 04Every sponsorship states what the organizer will deliver, and how it will be documented.
- 05Door Money promises no sales, reach or results it cannot substantiate.